Many small and mid-sized business owners feel trapped by traditional insurance models. They face rising premiums, limited control, and a lack of transparency. As an independent agent, discussing captive insurance can sometimes feel daunting, whether due to unfamiliarity with the subject or not knowing where to find the right resources.
At Captive Coalition, we provide independent agents with the knowledge and tools to confidently discuss captives with their clients. By the end of this article, you’ll understand how to explain captive insurance to your clients, why it’s a viable option for small and mid-sized businesses (SMBs), and how to present it as an effective alternative to traditional insurance.
How Captive Insurers Can Benefit Small to Mid-Sized Businesses
For many businesses, captive insurance may seem like an option only large companies can afford. However, captives have become more accessible to SMBs, allowing them to manage risks better, reduce costs, and gain more control over their insurance programs.
Captive Ownership Options for SMBs
While SMBs typically don’t own single-parent (pure) captives, they often participate in group or cell captive programs.
- Group captives: Businesses with similar risk profiles pool resources to spread risk and stabilize insurance costs over time.
- Cell captives: Each participant maintains their own risk strategy within a shared structure, offering a balance between cost-sharing and autonomy.
To consider a captive insurance program, a business should typically spend at least $250,000 annually on combined premiums for workers' compensation, general liability, and auto insurance.
Advantages of Joining a Group Captive
For SMBs, group captives offer several benefits:
- Resource Sharing: Access to expertise and resources that would be difficult to acquire independently.
- Collective Knowledge: Businesses can collaborate on risk mitigation strategies and share best practices.
- Improved Risk Management: The collective experience of captive members enhances risk management, reduces losses, and improves the bottom line.
The Complementary Role of Traditional Insurance
Captives don’t entirely replace the need for traditional insurance. Instead, they complement it by covering specific risks that traditional insurance may not adequately address.
Traditional insurance tends to follow a one-size-fits-all model, where individual risk profiles are often overlooked, causing instability in pricing. However, some risks, like cyber liability, are more cost-effective to cover through traditional insurance policies rather than exposing the captive to those risks. For example, a cyber policy might cost $3,000 for $1 million in coverage—a worthwhile investment without involving the captive.
A combined approach—using both captive and traditional insurance—often proves most effective.
Understanding the Pros and Cons of Captive Insurance
Captive insurance isn’t for every business. Here are some key points to consider:
Pros:
- Cost Control: Captives offer transparency in how premiums are used, with businesses seeing direct benefits from their investments.
- Customization: Coverage can be designed to match specific risks, unlike traditional insurance, which often offers limited customization.
- Potential Savings: Participating in a captive can lead to significant cost savings over time, particularly in reduced premiums.
Cons:
- Initial Investment: Captive participation requires a substantial upfront investment and ongoing financial commitment.
- Complexity: There’s an initial learning curve, but with the proper guidance, understanding the essentials of captives becomes manageable.
- Long-Term Commitment: While exiting a captive is possible, it involves careful planning and consideration, particularly the management of collateral and distribution of underwriting profits.
Are Captive Insurers Right for Your Best SMB Clients?
Captive insurance can provide small and mid-sized businesses with a way to manage risks more effectively while reducing costs. However, it also comes with its own set of challenges. As an independent agent, you are well-positioned to guide your clients through the intricacies of captives and help them decide whether this solution is the right fit for their business.
To explore the pros and cons in more depth, check out our article on the advantages and disadvantages of captive insurance. This will help you and your clients make informed decisions about whether a captive insurer makes sense for them financially.
If you have any other questions or would like a free consultation, schedule a call with Captive Coalition to speak with one of our insurance advisors.
