When it comes to insurance quotes, few things are more frustrating for clients—let alone independent agents—than the inconsistencies in premiums quoted on the same or similar properties. Imagine a client with multiple properties: one location is quoted by one underwriter, and a nearly identical location gets an entirely different rate from another. The inconsistency can seem random, even unfair. This leaves agents in a tough spot.
We at Captive Coalition have seen this frustration firsthand when working with independent agents who have dealt with this frustration, clarifying the reasons behind these variations, explaining the roles of “production” and “process” underwriters, and providing advice to help agents manage these differences with clients.
By the end of this article, you’ll better understand why underwriting inconsistencies happen and practical steps to manage client expectations effectively.
Insurance pricing can seem straightforward, but the reality is far from it. Different underwriters can look at the same account and come up with drastically different quotes. Why? Here are some reasons:
A phrase used by one carrier to explain these differences is “the art of the desk,”—but what does that mean?
They’re trying to explain an inconsistency that doesn’t make sense by saying the underwriter made a judgment call.
Experienced underwriters, especially the ones handling more complex or high-value accounts, often approach their work as an art form. They’re able to blend strict guidelines with creative solutions.
Unfortunately, not all underwriters operate this way. Less experienced or more risk-averse underwriters may quote conservatively to avoid potential losses. A more creative underwriter actively seeks ways to make a policy that meets both the client’s needs and risk requirements.
For agents, it’s important to know who you’re working with. An experienced underwriter can be a valuable partner who’s willing to find a way to get a client’s risk covered at a competitive rate. On the other hand, a “process” (or less experienced) underwriter may prioritize efficiency and quick decision-making, especially if they have discomfort or unfamiliarity with a particular risk, potentially offering less flexibility.
There is also a difference between production underwriters and process underwriters:
Agents often feel caught in the middle when facing discrepancies in quotes or terms. Clients understandably want consistency. Unfortunately, the realities of underwriting make that hard to guarantee. Many traditional carriers rely on process underwriters with more strict parameters and automated systems that don’t allow for the same flexibility as experienced production underwriters.
For agents, this is important when explaining the “why” behind unexpected differences in quotes. Here are some approaches for these conversations:
When a client sees two different quotes for similar risks, explaining the reasons can be tricky and feel like an uphill battle. Here are some ways agents can handle these conversations effectively:
In the world of insurance, underwriting inconsistencies can be challenging. Understanding the nuances of the process can give you more opportunities to make quotes and coverage optimal for your best clients. Experienced “production” underwriters bring creativity to risk assessment, resulting in more customized quotes. Conversely, “process” underwriters provide efficiency and standardization but may lack the same level of client focus.
Sometimes, traditional insurance might not cut it for your clients, especially with inconsistent underwriting and higher pricing on renewals. Read our article on the differences between traditional and captive insurance policies. Captive insurers could be a better alternative for your best clients. You can also read about the captive underwriting process.
You might be wondering if your best clients are a good fit for captive insurers. Use this captive assessment tool to get your results.